Branding and Logo Design for Start-ups and SMEs
@fnet Consulting builds brands for start-ups and growing businesses, from our base in Midrand, Gauteng. We start with brand strategy, then design the logo, compile the brand kit and guidelines, and create the branded materials you need for digital, print and corporate use, so the business looks and sounds the same everywhere.
A brand is more than a logo
Customers decide quickly whether a business is for them. They judge from the name, the logo, the website, the way a quote is written and how the phone is answered. A brand is the sum of those impressions. When it is clear and consistent, customers understand what you offer and trust you sooner. When it is not, even good work is hard to sell.
We start with strategy: who the business is for, why it is different and how it should sound. Then we design the logo and visual identity to express it, and compile the brand kit and guidelines. From there we design everything the brand appears on, from social media templates and presentations to business cards, signage, vehicles and branded clothing, so every touchpoint looks like the same company.
When businesses call us
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Starting a new business
You need a name, a story and a look that fit the customers you want.
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Looking like everyone else
Customers cannot tell you apart from competitors, so they compare on price.
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Outgrown the brand
The business has changed, but the brand still reflects where you started.
Four steps. One person accountable.
- Step 1
Assess
A workshop on your business, customers and competitors, and how the brand shows up today.
- Step 2
Quote
You get a fixed price covering the strategy, design and the materials you need.
- Step 3
Deliver
We agree the positioning, then design the logo and identity, reviewing each round with you.
- Step 4
Support
You receive the brand kit, guidelines and print-ready and digital files for every item.
Questions
Do you design logos?
Yes. We design the logo and full visual identity ourselves, starting from the brand strategy, so the design says something specific about your business.
What is in a brand kit?
Your logo in every format you need, the colour palette, typography and graphic elements, with brand guidelines that show staff and suppliers how to use them.
Can you design our printed and corporate items?
Yes. We design digital materials, printed items such as business cards, letterheads, brochures and signage, and corporate items such as branded clothing, vehicle branding and promotional gifts, and supply print-ready files.
Is branding the same as a logo?
No. Branding decides what you stand for, who you serve and how you sound. The logo and visual identity express that, so we start with the strategy.
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